The company also produced a behind-the-scenes video explaining how the calendar was made. It was launched at the Imperial War Museum North, in Trafford Park, Greater Manchester. The theme for the 2013 calendar was 1950s pin-up girls. The exclusive media partner for the calendar is Soldier Systems. The calendars are made in association with several other sponsors including: SureFire, Crye Precision, Soldier Systems and SmithOptics.
įifty-percent of the money made from sales of the calendar and associated products goes to various UK and US military charities including Special Operations Warrior Foundation and Help for Heroes. The calendar has been in existence since 2009.
Hot Shots Calendar is a promotional calendar featuring glamour models for the UK based arms firm Edgar Brothers.